In fall of 2012, JR-West implemented the San-in Destination Campaign in Tottori and Shimane prefectures. Through this initiative, we worked with local governments and companies to hold events aimed at generating a deeper appreciation of the attractions of the San-in area, prepare secondary axis routes from stations to destinations, and take other steps, as well, across a wide range of areas. 
In addition, for customers from other countries, we held the “Detective Conan Mystery Tour.” For this event, we partnered with local organizations to host travel agents, who came from overseas to gather information. With our partners, we also prepared PR materials for overseas markets.